The rapid development of the internet is currently able to bring many advantages in various fields of life. Almost everyone today relies on technology that makes it easier, even now people have started to switch from offline transactions to online. It’s no exception for the gambling world; when back then, people need to go to a casino to play a slot machine, now they can play slot online by using a laptop or mobile phone. The game developer really put all of the efforts so the player can feel the Casino nuance even when they play in their home.
Internet Marketing or marketing through the internet is one of the mandatory science that must be possessed, especially for those of you who will sell online systems. To be a reliable internet marketer is indeed not easy; it requires quite a long experience and process.
However, if you know how to learn internet marketing, you don’t need a long time to become a reliable internet marketer. Some problems are often faced by beginner internet marketers such as determining the product to be sold, not knowing how to research the correct competitors, and not knowing how to market well. Below are the steps that must be done in learning internet marketing.
# Product Research
In internet marketing, product research is the main key. What is discussed in online business is the desire of the market, not your desire alone. So, if you sell a product that is trending and needed a lot of people, then you will most likely get a large profit.
To find out product research, the easiest way is to look at the large marketplaces in Indonesia which products are the best-sellers. Another way you can do product research is to use Google Trends. Next, we explain how to research:
- Try to start by opening Google Trends, and make sure you are logged into your Gmail account.
- Then in the search box, you can enter product keywords; for example, you want to sell skincare, then enter the keyword “skincare” and press enter.
- After completion, you will see a graph like the one below from the results of the keyword “skincare.”
- Please observe the graph, if the search graph is stable, it means that the product searches every month are stable, but if the search graph decreases, we suggest that you look for other products that are more potential to sell.
# Competition Research
After the product is obtained, the next step is to research the competition in the market to find out who your competitors will face later. From this research, you will get an overview of business opponents, so at least you can compensate or win the business competition. The easiest way to research business competition is to look at the products that you will sell in the marketplace.
Competitor research is also useful for analyzing competitors ‘strengths, weaknesses, opportunities, and threats so that you can also compare competitors’ products and business strategies from these aspects. In determining the price, you can use the Leader Pricing system, which is setting prices lower than the market price with minimal profit so that consumers can move to the product you are selling. This method, you can use to increase sales turnover so that you will get great benefits.
# Building a Consumer Database
The next important step in doing internet marketing is to collect and build a consumer database. This is useful for mapping potential customers who will later become targets of internet marketing distribution of both content and offers. Building a content database also means building connections because basically, internet marketing is not only about how consumers can achieve products but how outcomes can be realized and known by consumers.
# Choosing Internet Marketing Media
The final step is to choose internet marketing media itself. There are many choices of strategies that you can use to market the products you have. Here are the reviews:
- Content Marketing
Content is king. You do not need to use the traditional way to advertise openly. If you are looking at television and then seeing an ad, you will not like it then switch to another television channel, as well as in the world of internet marketing, and people will move to another website if they find an advertisement openly.
The solution is with content marketing. Marketing by utilizing content will not directly sell from the products you have, but rather sell the value of the benefits and usability of the products you have by presenting articles, audio, videos, and presentations.
- Facebook Marketing
Currently, Facebook is one of the most popular social media and has the most active users in the world. So it’s no wonder that Facebook is the most promising product marketing site. You can also use Facebook Fanpage to promote and increase branding and awareness of your business. Apart from that, you can also use Facebook Ads for advertising as another way to determine your target market according to the products you sell.
- Website Marketing
The website is the most effective media to carry out online marketing strategies. From the sales, side it can be further increased and be able to grow the business brand that you have. With a website, consumers can see all the products you have and know the quality of the brand, whether made carelessly or professionally.
- SEO Marketing
SEO or Search Engine Optimization is a marketing technique where you can optimize search engines as a medium for your business coverage. The more your business is on the first page and ranks first in search engines, the greater the chance your audience can get to know your business. There are three main components in SEO, off-page optimization, namely keyword research and on-page.
- YouTube Marketing
YouTube is now the most visited video sharing site, be it young people, adults, or even parents. Moreover, the provider offers cheap internet packages. For YouTube, you only need to create a channel containing your business profile, product reviews, or content related to your product and then upload it to YouTube.