In running a business, it cannot be separated from marketing activities. Marketing is a series of activities or company activities to meet the needs and satisfaction of consumers. It is starting from making products, determining the price, place of sale, and promoting these products to consumers. Marketing activities themselves vary, ranging from direct sales, promoting through social media, placing advertisements on the radio, and also email marketing.
If your business is large, there may be many marketing methods you can do, but when your business is still small, marketing activities become one of the big challenges, where you have to think about how to do good marketing to grow a business with little or no cost. In addition, you also have to think of ways how this marketing activity can provide a stable profit for the company every month.
For those of you who are currently pioneering business and want to do marketing activities, you can use email marketing as a way of promotion that is economical and easy to do. Below are some ways to do email marketing that is right for your business.
# Types of Email Marketing
- Invitation Email
This type of email marketing can help you keep your clients and customers up to date with upcoming company events. This type of e-mail can be sent a week or no later than one day before the company’s activities will take place. This can help you encourage your customers to attend the events we make. For example, when you want to hold a seminar or workshop involving customers, or when you want to invite customers to take part in training for free, and so on.
Newsletters are a type of email marketing that can easily maintain your customer’s loyalty through the use of information in every upcoming business news or promotion. A newsletter can be sent repeatedly and regularly, for example, once a month or even once a week.
- Email Digest
This is one type of email marketing that is automatically generated by an electronic mailing list. With this e-mail, you can specify the period of the e-mail used, for example, days, weeks, months and so on. You can also limit the recipients of this email, for example, 10 people, 100 people, 200 people in one delivery.
# Strategies in Sending Email Marketing
After you determine the type of email marketing you want to use, the next thing you should pay attention to is the points in the email itself. Because many people will not always read the email you send, especially when the email smells of product promotion. Below is a strategy that you can apply to make email marketing more productive, and you can emulate.
- Request for Personal Data
When you want to collect a customer database, then you certainly need to include the data form yourself in email marketing. Try to retrieve only important data, such as email addresses, to increase the number of subscriptions on your website or blog. Because, by asking for too many databases, in addition to making customers lazy to fill it, this can also make customers feel hesitant in providing information about themselves, especially with the rampant misuse of information via the internet as it is today.
- Display Email
Customers open not all e-mails because writing interesting e-mail subjects and inviting people’s attention to read them to the end. A study conducted by the Direct Marketing Association found that 88% of people who open an email like the display in the form of HTML content and the remaining 12% like the display or e-mail content in the form of text. For this reason, after determining an interesting subject, make an email with a display that attracts the attention of customers and can make customers do something in the email, for example, pressing a button or button to get a promotion.
- Email Subject
The first important point that must be considered in making email marketing is the subject or title of the email itself. Therefore, before sending the email, you should pay attention to the subject of the email to attract the attention of customers, and contain an invitation to do something. Never underestimate an email subject if you want your email marketing to be opened, read, and get responses from clients or customers.
- Gift Promo
To attract customers to do something in an email, you can also offer attractive promos to people who have subscribed. For example, by providing a discount code or other promo special that you can include in the marketing email that you send. Consider the win-win aspect for customers who want to sign up for list building email and for potential customers who want to get something from the company.
- Customer Testimonials
In email marketing, you can also add content about customer testimonials to increase the effectiveness of email subscriptions for your site. For those of you who run businesses on a small scale, you can include photos of satisfied customers of the products or services offered by your product, or by displaying testimonials from famous people on your site. This aims to provide information about the e-mail in the hope that the company will provide valuable information sought by your prospective customers.
So it can be concluded that, when your business is still on a small scale and does not have enough promotional costs, you should be able to promote email marketing properly. That way, you can more easily market and introduce your products to customers with a wider range.